KANOA Surfboards
Laying the Foundation for a Young Brand's Growth
Full-spectrum Marketing Strategy
Facebook & Instagram Ad Campaigns
Google Ad Campaigns
Affiliate Marketing
Sales Boosted by 60% in First Year
As a young brand, KANOA sought to optimize their online shopping and marketing experience, and we worked closely with their small team to achieve this goal. Our efforts included improving the e-commerce shop, devising a social media content strategy, and launching Facebook/Instagram and Google ad campaigns. The results were what we hoped for, with sales increasing by 60% in the first year of our partnership.
KANOA: A Brand for Landlocked Surfers
KANOA is a brand that mainly caters to surfers who are not located near the ocean. Their offerings include surfboards for both river and ocean, as well as an online shop that provides all the necessary gear for your next surfing trip. Additionally, KANOA has a strong commitment to sustainability, and aims to produce one of the most eco-friendly surfboards on the market while also promoting sustainability throughout their business practices.
Balancing Brand and Performance Marketing
Our task was two-fold: driving more traffic and sales for the brand while also establishing KANOA as a key player in the surf market. To accomplish this, we developed a comprehensive marketing strategy that incorporated both on- and offline tactics. Through a test-and-evaluate approach, we gathered valuable data that helped to position KANOA for long-term success.