FRee now
B2b lead generation across 7 countries
Facebook & Instagram Ads
Google Ads
Linkedin Ads
Xing Ads
7 EU countries & 5 different platforms
My responsibilities included coordinating copy, creatives, and audience with seven different country teams, as well as managing a monthly $50k ad spend on Google, Facebook, Instagram, LinkedIn, and Xing. I strategised how to run each campaign in each country, optimised numerous ads and audiences, and maintained efficient communication with all stakeholders. As a result, lead targets were achieved and valuable data was collected for future campaigns.
europe’s no. 1 taxi app
Working with Europe's largest taxi app was a new experience for me, as I typically work with small to medium-sized brands. Free Now, formerly known as "MyTaxi", digitizes the process of hailing city cabs. As of then, it was active in over 100 European cities, making it Europe's biggest taxi app. My task was to manage a large B2B push across several channels and countries to generate B2B leads.